Effective presentation: think, write and communicate

Do you have to produce clear presentations? If so, you need this training!


This is not a common PowerPoint or Public Speaking course!

This course is for those who want to learn how to structure a presentation effectively, highlighting the structure and the logic of the document in order to be persuasive.

Very often the requirements of internal and external clients is that of producing documents, typically PowerPoint, whose way of communicating is not transmitted by a typical public speaking context. Frequently, indeed, the PowerPoint is sent by e-mail or it is presented in a destructured briefing. In this last case, the presenter cannot transmit its communication abilities, his charisma or persuasion: the effectiveness of the message is entirely provided by the content and the structure of the presentation.

Very few people know that, even if the content of whatever communication is fundamental, the greatest part of the presentation effectiveness resides in the logical organisation and in the layout of the produced document.

Big consultancy group invest time and money to teach their consultants the best strategies to make an attractive presentation.

This training will provide you with the international consultancy secrets on how to provide a readable structure to their presentations while being attractive and convincing.

The course is interactive and both theoretical and practical.


Managers, consultants, professionals and whoever needs to produce presentations aimed at internal or external clients.


Understand how our brain organises information is key to structure an effective message!

Understand how the brain organises information

  • How Working Memory works and its limits
  • Finding a meaning/order in the human brain
  • How our brain structures information as soon as they are presented 

How to structure communication in an effective and persuasive way

  • How to make sure the interlocutor synchronizes with the logic we want to transmit
  • The tree structure as aggregative logic: reasons and techniques
  • The logical path the presentation needs to follow
  • Think with the bottom-up and top-down approach
  • Persuade with a deductive logic
  • Persuade with an inductive logic
  • Connect the arguments

Strategies for an attractive introduction

  • The introduction as a “story”
  • The background information
  • Adding a twist to the story
  • Generating curiosity and interest
  • Guiding the interlocutor’s mind using narration and logic

Neuroscience applied to presentation design

Gestalt neuroscience

  • How the brain perceives diversity
  • How the brain collects information

How to use the subliminal perception principles to deliver a message

  • Pre-attentive perception and attentive perception
  • The elaboration of visual perception

Presentation Design

The “How To” for perfect presentations

  • Which font?
  • Which colours to choose?
  • Backgrounds
  • Type of content: text, graphs, multimedia, infographics

The slide

The slide structure

  • The graphical design
  • The “Navigator”
  • “Lead in”
  • The slide title and its function
  • The references
  • Logos

The use of text in the slides

  • Alignment
  • Font
  • Structure and indentation


Objective, executive summary, agenda

The map of contents and their transition

The use of text box

  • Text box for deductive reasoning
  • Text box for inductive reasoning

The use of graphs

The different kinds of graphs

  • Horizontal bar
  • Vertical bar
  • Box
  • Points
  • Scattered plot
  • Line chart

The use of graphs: what to choose?

  • Temporal trends (Time-series Analysis)
  • Ranking and part-to-whole comparison
  • How to show deviations from references (e.g. budget, previous years, etc.)
  • KPI correlations

How to predict questions on graphs

Use of images

When tuse a images

  • Evocative images
  • Descriptive images
  • Bullet pointing

The Use of tables

When to use a table

  • Use tables to identify measures within categories
  • Use tables to compare measures within categories

The use of other graphical elements

  • Gantt charts
  • Process presentation
  • Organizational chart
  • Multimedia and infographic


  • Duration: 2 days (9:30-17:30)
  • Calendar
  • Price information: 1.200 CHF + VAT (1.000 CHF + VAT each for more than one subscriber from the same company)

Booking your training is easy

  1. Send us your request by filling the following form
  2. You will receive all the information needed to complete the application procedure

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